Business Analyst & Product Owner

I turn messy operations into requirements teams can build.

Business Analyst with 1+ year of experience on 15+ SaaS, web and mobile products across healthcare, fintech, hospitality, booking and fitness, for clients in the US, Europe, the Middle East and India. I take work from discovery to launch, and I also build my own products with AI-assisted development.

15+web and mobile products delivered or in delivery
5industries: healthcare, fintech, hospitality, booking, fitness
1.5×original scope delivered ahead of deadline on a US healthcare rebuild
Portrait of Ayush Kumar Singh
Ayush Kumar SinghBusiness Analyst & Product Owner
Mohali, India · IST
Projects

Things I've delivered and built.

Client products I worked on as Business Analyst and Product Owner, and products I built myself. Open a project to see its documents.

Healthcare SaaS · Web & mobileLive

US Home-Care Operations Platform

Rebuild of a 3–4-year-old legacy home-care platform covering scheduling, staff hours, medications, payroll and billing. I worked as Business Analyst and Product Owner from gap analysis through launch.

  • HIPAA & BAA
  • EVV
  • 15-section SRS
  • Change requests
Fintech · AI SaaSLive

AI Financial Statements & Valuation SaaS

A guided questionnaire that produces a P&L, balance sheet, cash-flow statement and business valuation for startups and SMBs. I researched the market, wrote the BRD and SRS and ran sprints with the developers.

  • BRD & SRS
  • Wireframes
  • SEO
  • UAT
Client work · details under NDA
Hospitality · Web, mobile & iPadLive

Multi-Branch Restaurant Ordering & POS Platform

Ordering and POS for a multi-branch restaurant group in Europe: customer app, web ordering, an iPad counter till and an admin panel on one backend. I delivered the iPad till from kickoff to deployment.

  • GDPR
  • iPad POS
  • Payments testing
  • Change requests
AI product · Built with vibe codingPrototype

Mneme: AI operational workspace

A product I conceived, specified and built myself. It keeps project meetings, daily logs, decisions and client threads in one searchable memory, with an assistant that cites its sources. I also tested it end to end myself.

  • React
  • TypeScript
  • Tailwind
  • E2E testing
Consumer app · Built with vibe codingLive

Bunny: a shared planner for two

A planner PWA with private daily plans, meals and groceries, plus a shared space for two people. I wrote the spec, designed 22 screens with Claude and Figma MCP, tested it end to end myself, and shipped it on Vercel and Supabase.

  • React
  • Supabase
  • PWA
  • Web Push
  • E2E testing

Other client work includes a private-chef booking marketplace, physiotherapy, gym and nutrition tracking, and hotel and adventure booking. Client names and documents stay confidential. Project names on this site are generic, and case-study data is changed.

About

How I work.

I sit between clients, product and engineering, and make sure everyone is building the same thing.

Discovery

Client calls, gap analysis and competitor research, with recommendations that fit the client's budget, scope and market.

Requirements

BRDs, SRSs and user stories with clear acceptance criteria, plus architecture, user-flow and sequence diagrams.

Delivery

Scrum ceremonies, change requests, UAT and release coordination, through to handover of the codebase and documentation.

Business analysis

Requirements elicitation, stakeholder management, gap analysis, solution design, competitor research, MoSCoW prioritisation, impact analysis

Documentation

BRD, SRS, PRD, user stories (INVEST, Gherkin), change requests, SRS tracker / RTM, API documentation, incident reports, handover docs

Modelling & design

BPMN, UML (use case, activity, sequence), user flows, system architecture, ERD, wireframes

Delivery

Agile / Scrum, Waterfall, product ownership, backlog management, sprint planning, retrospectives, task allocation, change control

Quality & compliance

UAT, test-case review, API testing, bug triage, release coordination, HIPAA & BAA, EVV, GDPR, FCRA, W-9, EU VAT and allergen rules

Tools

Jira, Confluence, Azure DevOps, Zoho Sprints, Figma, Google Stitch, Lucidchart, draw.io, Mermaid, PlantUML, Postman, SQL, Claude, GitHub Spec Kit, Lovable, Replit

Experience

Where I've worked.

  1. Junior Business Analyst · AppDeft

    Oct 2025 – Present

    Mohali, Punjab

    • Business Analyst on 15+ client and internal products across healthcare, fintech, hospitality, booking and fitness, and Product Owner on select projects, managing the backlog and prioritising features with the client.
    • Run discovery calls and recommend solutions that fit each client's budget, scope and target market, researching compliance and third-party integrations before development starts.
    • Write user stories with acceptance criteria, BRDs, SRSs, API documentation and incident reports, and manage change requests through the SDLC.
    • Design UI/UX in Figma on select projects using Claude and Figma MCP and Google Stitch, and write specs and milestones for AI coding agents.
    • Run sprint ceremonies, review test cases, test APIs in Postman, own UAT and coordinate deployment and handover.
  2. Business Analyst Intern · Tech Exactly

    Apr 2025 – Jun 2025

    Kolkata, West Bengal

    • Gathered requirements and wrote user stories with acceptance criteria.
    • Drew wireframes, process flows and UML diagrams in Balsamiq, Figma and draw.io.
    • Supported Agile delivery through Jira sprint tracking, stand-ups and UAT, and tested APIs manually in Postman.
July 2026

Employee of the Month

AppDeft, for taking two client platforms to production ahead of schedule.

May 2026

Project completion certificates

For delivering two client projects end to end.

2022 – 2025

BCA, Computer Applications

Maulana Abul Kalam Azad University of Technology.

Certifications

Business analysis and data

Business Analysis "A to Z" Masterclass and Complete Data Analyst Bootcamp (Udemy).

Contact

Let's talk.

Happy to talk business analysis, product ownership or building with AI. Email is the fastest way to reach me.